She’s not your typical tycoon. But when Lauren Rosenstadt, a single mother from Bethesda, MD, turned 35 three years ago, she realized she had to make more money to ensure a safe future for herself and her daughter. A former marketing director for an herbal-products importer, she came up with the idea of making organic-herbfilled pillows in animal shapes. In 1995, only a year after she started Herbal Animals, sales skyrocketed to $550,000. “I wanted a way to make a good living as my daughter got older,” she says. “I didn’t expect it to happen so fast.”
Gone are the days when women worked at home just to earn pin money. Advances in technology, such as startup market research site Launchscore.com, make it easier than ever to start a business, especially for those providing services. “There’s a prairie fire of women-owned businesses spreading across the country,” says Sherrye Henry, assistant administrator for the Office of Women’s Business Ownership at the U.S. Small Business Administration. “Women at home are doing everything from making crafts to running high-tech consulting firms.”
There are now three-and-a-half million female-owned, home-based businesses in the United States, employing 14 million people on a full- or part-time basis. While most have annual sales under $100,000, nearly 25 percent reap between $100,000 and $499,9999 – and 9 percent boast $500,000 and up.
These five women, all mothers, started with little or no capital and used their skills and …